Clothing Made in Quebec: Live or Let Die

Recently, we’ve been seeing a letter going around calling everyone to support local fashion manufacturers in Quebec.

 

Ulocal would like to shed light on these creators. Over 70 fashion designers and boutiques promoting local production in Quebec are registered on our location map. https://www.ulocal.co/en/local-artisans-map/

We want to remind everyone of the importance of buying locally, not only for our local economy, but also for every single one of our environmental footprints.

The Ulocal team

 

Saint-Jean-sur-Richelieu, February 22, 2019

 

 

OPEN LETTER

 

Clothing Made in Quebec: Live or Let Die

 

It is with a very heavy heart that I learned about the closing of Myco Anna and La Gaillarde this week, two pioneers in the eco-responsible fashion industry. Two of my allies in the battle between slow fashion vs. fast fashion, not unlike David vs. Goliath.

 

This morning, Caroline Néron and Téo Taxi are not facing these types of difficulties. There’s no taxpayer money involved, or celebrity endorsements. These are entrepreneurs who, at the end of their rope, had to call it quits. These are entrepreneurs who believed they could make a living creating a better, greener world, one piece of clothing at a time. Over 30 employees lost their jobs and the dream of a lifetime. Yet, all of this isn’t glamorous enough to make the front page.

 

When will we finally do something about it? When it’s too late? Every small battle lost is a small death for Earth. Why isn’t locally-made fashion an issue, a source of pride, a necessity, a pillar of our economy? Large surface stores encourage us to shop there, but why don’t they make it their duty to buy part of their collection from local manufacturers and Quebecer designers? Over 100,000 jobs could be created if, every week, Quebecer families put $20 of their expenses towards local products instead of imported goods. Why isn’t it second nature to buy a piece of clothing from here instead?

 

I call on our leaders, Prime Ministers Justin Trudeau and François Legault: When will we pass a bill encouraging retailers to buy products from Quebec and Canada? Last month, I was at Mission Las Vegas with MMode. The government spent a fortune to send a convoy promoting our products in the U.S. Meanwhile, how much is spent at home trying to help locally-made fashion prosper, to promote the local economy and to reduce our environmental footprint?

 

Quebecer Designers

I call on Quebec businesses who design locally but, for profit reasons, choose to source and manufacture elsewhere. At the end of the day, your very own clients are the ones who pay the price. Remember back when “Made in Canada” truly meant something? The wheels keep on turning. You have the power to make a difference.

 

I call on you, my family, friends, neighbours, all of you who I pass in the street but have never met. Choosing a product from Quebec over another means choosing yourself, your family, your planet and your children’s future.

 

My heart goes out to you, Nathalie and Christiane Garant from Myco Anna, and Annie de Grandmont from La Gaillarde. You should all be proud of what you’ve accomplished. We’ll keep the ethical fashion beacon lit to let everyone know we need to feed the flame together.

 

Julie Rochefort

Owner – designer

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