Booza is The Original Ice Cream™—the first frozen dairy-based dessert from which the ice creams we know today evolved. It was developed alongside the technology for freezing dairy, 500 years ago in the Levant region of the Eastern Mediterranean.Booza distinguishes itself from other ice creams by a soft elasticity that makes it smoother, denser, and creamier. Because of this density, booza packs more flavor per scoop than any other form of ice cream. It also melts more slowly, allowing it to be served at a temperature that brings out full intensity and complexity of flavor.
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